The name Verdurea is derived from 'verde' meaning green in the romance languages. This linguistic root inspired the brand visual concept to embody the lushness and vibrancy of greenery.
Verdurea
Verdurea is a design concept we have made for an e-commerce brand specialising in indoor plants and related accessories. The concept includes branding and a logo that brings the lush greenery of the product range to life.
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Planting a seed
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Cultivating the brand
The logo was created using a neutral colour palette to stand out against the green visual elements with two leaves above the letter V to serve as a symbolic gesture, reflecting the natural unfolding of plants. We then set about designing a cohesive set of elements including colour schemes, typography and imagery that communicate the brand's value, personality and message. This branding shaped the design and functionality of Verdurea's digital and physical presence, guiding everything from the minimalist website design and customer merchandise to the user-friendly website and consistent colour schemes.
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Blooming success
In this conceptual project for Verdurea, the following outcomes were envisioned to demonstrate our design capabilities and strategic approach. The logo was crafted to encapsulate the brand's lively and natural identity. A clean, minimalist ecommerce site layout was created, blending Scandinavian design principles with UX so customers could easily interact and transact. Unique merchandise designs were produced to appeal to plant enthusiasts and the design of signage, business cards and posters were made to boost brand visibility and customer connection in a retail setting.
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