CEO of Salveo, Shayaan Khan, wants to bring traditional health extracts to the modern consumer with a range of ready-to-drink products. Shilajit is known as black gold due to its myriad health benefits. This, along with the mountains from which it is sourced, were the foundations of the Salveo visual brand identity.
Salveo
Health drinks company Salveo is on a mission to bridge ancient health remedies with the needs of the modern consumer. We created a design identity that mirrors the mountaineous regions where its flagship Shilajit product is sourced.
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Design meets nutrition
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The road to wellness
We started by creating a simple, memorable logo that reflected the symbolism of the brand, along with bold packaging that brought these elements together to make the first impression on the customer. Developing the logo and packaging helped to inform the brand guidelines which specified usage of the logo, colour palette, typography, imagery and photography style, and applications across various media. The aim of the website was to tell the story of Salveo the brand, launch its hero products, and inspire its customers into a healthier, balanced lifestyle.
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A healthier tomorrow
The culmination of our work with Salveo was a unique and memorable brand identity that translates across the website, packaging, promo materials and outdoor advertising. The bespoke designs elevate the customer unboxing experience and embed the Salveo narrative into every product interaction. Salveo has successfully carved its niche and is now on its way to major health and wellness retailers.
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Shayaan Khan
Founder, Salveo
As a new business venture, the clarity and creativity of our brand guidelines was exceptional and will help to inform future work. JB Create helped us to visualise our unique space in the market and brought it to life across various media.
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