The brand concept of Caminata reflects the goal of exploring rare and unique hiking trails across the world. With this in mind, we produced a creative for a campaign named Forge Your Path. The designs reflect a movement towards exploration, adventure and sustainable travel.
Caminata
Seeing the popularity of both hiking, outdoors enthusiasts and city dwellers who wish to connect with nature, we created a brand concept for a company that unites all three elements in Caminata. The visual brand identity reflects the adventurous spirit of those eager to tread less beaten paths.
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The path less travelled
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The journey unfolds
We used rich imagery to reflect the wonder of discovering new trails in unique locations. Travel brochures and information leaflets were designed, featuring visual elements that were inspired by the sandy expanses of arid, vast holiday locations. The brand identity was grounded by an earthy colour scheme and bold typography to make the slogan visually interesting. Aiming to appeal to digital nomads, we produced modern, minimalist and Insta-friendly social media designs to attract a fresh audience.
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Adventures await
Caminata's brand concept was produced to resonate with experienced explorers and travellers curious for unique travel experiences. The visul identity reflects the thrill of adventure and the importance of preserving the natural beauty of organic landscapes. The Forge Your Path campaign is designed to be scroll-stopping and help the brand to gain new social media followers, increased engagement on their website and a heightened interest in unique tours across the globe.
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